The “de Sueños” (of Dreams) brand and fundraising project was conceived in 2007 by Santa Ynez Valley People Helping People (PHP). It began with the help of local County vintners who together with PHP wanted to make a difference in the lives of farm workers.

Since 2007, premium wines donated to PHP have been sold under PHP’s Vino de Sueños label in order to raise funds to provide assistance to vineyard and farm workers and their families during difficult economic or personal financial times. Services are directed to give a hand-up to achieve dreams of a better life. Each year, PHP serves more than 800 agricultural workers and family members.

This year, PHP has added a second product to its own brand line, a locally sourced extra virgin olive oil. The oil will be sold under the “Olivos de Sueños” label and proceeds will also be restricted to help fund services to agricultural workers.

PHP’s oil is donated, produced, and bottled by The Olive Source in Santa Ynez, CA and is made from an exclusive 50/50 blend of prized Arbequina olives originating in Catalonia, Spain and grown in California and Argentina. This exclusive blend oil insures a longer shelf life and is fresh, mild, and fruity and perfect for cooking, use as a condiment, and for dressing salad greens.

Also available at the event will be tasting and sales of 13 premium Santa Barbara County wines under PHP’s Vino de Sueños (VDS) label; appetizers from four premier caterers; and silent auctions of the original artworks from the VDS wine collection labels and hand-picked wines, trips, and lifestyle items.

General admission ($50) and VIP Tickets ($125) which feature a private tasting room with wines poured by Vintners and additional appetizers from Chef Budi Kazali of the Gathering Table at the Ballard Inn are available at

PHP is a 501 c-3 non-profit charity making a difference in the lives of those in need in mid Santa Barbara County for 25 years. To learn more about PHP and its services and programs check out or call 686-0295.